Martin is currently the CEO of Scentia Pty Ltd, a privately owned higher education business that operates heritage brands in leadership and management education such as The Australian Institute of Management (AIM) and the AIM Business School. Scentia also operates the Australasian College of Health and Wellness, Australia's leading higher education instituion for dermal science.

For the decade to 2020, Martin was the CEO and MD of two high-growth businesses. More recently, he was the CEO of a start-up disrupting the legal practice management industry. He has successfully led a disruptive challenger brand during its scale-up phase, an incumbent internet services business through a turnaround and ultimate transformation into a leading digital services business, and a start-up taking an innovative SaaS platform to market.

In addition to a dozen years of CEO experience, Martin has enjoyed senior leadership roles in functional areas including sales, marketing, product management, channel management, business development, and strategy and planning.