Frank Greeff is the CEO for Realbase.
At 22 he made a life changing decision to hang up his chef whites and join forces with his 2 brothers to disrupt the property tech market. Over a period of 6 years, Realhub grew from 3-35people with a $3m+ turnover. In 2020, Realhub started a new chapter by joining together with the industry leader Campaigntrack, appointing Frank at the age of 28 as the CEO of the combined business Realbase. The merger signaled a new vision and future for real estate marketing. Combining their innovation and future R+D roadmaps, delivering better outcomes and real value to customers.
In 2021 Frank and a number of shareholders went through a 9months M&A process to find the right business which could help unlock Realbases true potential and supercharge the growth. In March 2022 it was announced that Domain acquired Realbase for $180M. Domain saw the strong market position of Realbase and the complementary fit between the products which ultimately led to the decision.