Chaminda is an accomplished senior executive leader with 25 years of deep subject matter expertise in marketing, digital and technology within iconic multinational organisations in the financial services, utilities, automotive, retail, travel and education sectors.  As Chief Experience Officer (CXO), Chaminda leads Global Marketing, Digital & Experience, University Lifecycle Technology, Product, Pricing, Proposition Innovation and Student Recruitment for RMIT University. His diverse experience includes having worked with iconic organisations such as ANZ, EnergyAustralia, Aviva and Ford Motor Company across the US,UK, Asia and Australia.  His approach is underpinned by developing high performing teams and fostering a collaborative  organisational  culture focused on customer-centricity that can thrive in a rapidly changing world.