Tania Abbotto is the Chief Customer, Sustainability and People Officer at Sportsbet, Australia’s largest pure play e-commerce company. Tania is an instrumental member of Sportsbet’s Executive team, driving sustainable growth to achieve market leadership.
Tania’s career spans senior roles within the retail, telecommunications, technology and legal sectors with teams of up to 7000.
Tania is recognised as the thought leader in the design, articulation and alignment to purpose, strategy and culture at Sportsbet. She has created a great place to work for its people, delivered innovative personalised experiences to its customers and transformed the contribution to the community in which it operates. Tania has proven herself as a leader who grows and transforms business through clear strategy, building exceptional teams, customer focus and innovation.
Tania joined Sportsbet as HR Director and has since transformed the People & Culture team to be multi award winning and one of Australia's best. Tania has led the customer marketing; value and service teams to attract and retain more than 2 million active customers, deploying the most personalised customer experiences and engagement in the industry. In 2020, Tania led the acquisition and integration of BetEasy and more recently, Tania created the Sustainability function at Sportsbet, developing and deploying a strategy that will see Sportsbet set the standard for the industry, so it customers can Play well always through a commitment to normalising safer gambling tools; its people can Be Better by accelerating its commitment to Diversity, Equity and Inclusion and Sportsbet to do more through its community contribution, positively impacting the lives of over 2.5 million Australians.
Tania is a mum to two boys, aged 8 and 3, a Melbournian who loves all that it has to offer – sports, theatre and food. You can find Tania on the Mornington peninsula when she is taking a break, a place where she spent allot of her childhood and now spends time with her own young family.
