Craig is a global senior executive having managed International, Australian and New Zealand pharmaceutical and complementary medicine companies including Warner Lambert, Novogen, Health World and Vitaco. He has an extensive background in general management and sales and marketing director positions and has a track record of growing and developing health and wellness businesses both locally and internationally.

Craig’s currnet role as CEO of Vitaco commenced in January 2018, prior to the CEO role, Craig held the postion of General Manager Supplements Vitaco Australia from July 2017.

From 2015 to 2017 Craig was the Director of Sales for Health World, one of Australia/New Zealands largest nautral medicine companies, responsible for the sales operations in the Pharmacy, Health Food and Naturopath channels (annual net sales $150 million).

For the two years before Health World, Craig was the CEO of McCann Health Advertising Agency, one of Australia’s most awarded and leading healthcare advertsing agency’s, working with clients and brands in the pharmaceutucal, OTC and natural medicine markets.

Prior to McCann, Craig was the General Manger for the international, Australian based Biotech company, Novogen Pty Ltd. During the nine years at Novogen he led the business into 23 countries. Novogen’s core business was the development, patenting and marketing of a range of complementary and natural medcines. A key brand was Promensil, a globalized, natural menopause brand.

Before Novogen, Craig worked 15 years in the Over The Counter (OTC) consumer pharmaceutical category including 9 years for Wellcome New Zealand and Wellcome Australia, 6 years for Parke Davis/Warner Lambert Australia and Pfizer Australia. He held senior sales, marketing and general management roles for all four companies.

He has a Batchelor of Management Studies from Waikato University in New Zealand and subsequently completed managerial development programmes at London School of Business and Duke University in USA.