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Why Business Strategy Should Start with the End Customer

In this episode of Mentor List Podcast, Joe Sofra dives deep into the philosophy of customer-centricity and its role in modern businesses. As the leader of ANC, a last-mile delivery company, Joe emphasises the importance of understanding the end consumer's needs and working backward to meet those needs. He touches upon the dynamics between clients and customers, the significance of aligning business strategies with customer expectations, and the essence of value propositions. Joe also shares personal anecdotes, insights on leadership, and the challenges of prioritising in a fast-paced business environment.

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