Business analytics is a rapidly evolving multi-disciplinary field whose growth is driven by the fact that organizations are looking for ways of using data to create value. The main function of the analytics practice is the ‘art and science’ of converting data into insights for faster and more accurate decision making.
Benefits of adopting analytics within the enterprise include cost reduction, process optimization, better customer experience and many more. The outputs from analytical applications are consumed by decision makers and can also be embedded within existing systems and processes through automation. It is proven that companies which adopt analytics and shift their operating models towards a "data-driven culture" have higher competitive advantage and are better equipped to thrive in the market.
Analytics and ML/AI