Hugo is the founding CEO of Youi Insurance in Australia. He’s been living in Australia for over 10 years after relocating from South Africa to start the insurance business in Australia in 2007.

At the end of 2012, Hugo handed the Australian CEO responsibilities over to focus on the groups marketing strategies and new business opportunities as Group Chief Marketing Officer before again returning to the CEO position end of 2018.

Hugo commenced his insurance career in South Africa in 2003 at OUTsurance (Youi’s South African parent company). He has a proven track record in successfully building brands and implementing marketing strategies that delivers exceptional results. He understands the challenges around scaling a business successful growing Youi from zero to almost $1billion in turnover. Hugo is very passionate about culture and having a clear vision with strong values.

Before joining OUTsurance, Hugo was heading up acquisitions and dealer development at TYCO International’s security solutions. Hugo is a Chartered Accountant and Chartered Management Accountant.

Hugo and his wife, Ilona, enjoy the best of both worlds between the Brisbane city and the beautiful beaches of the Sunshine Coast where Youi’s Headquarters is based. Hugo and Ilona are the proud parents of two children, both in their late teens. The eldest, Hugo, studies abroad at the University of California Berkeley and youngest, Calista, is in her final years at College in Brisbane. Hugo enjoys keeping active lifestyle outside of work, whether it be on the golf course or some form of exercise to keep the body and mind fit.