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Barni graduated from Kingston University with a BSc in Social Science and initially worked as a psychiatric nurse before making the transition to working in e-commerce in Media, Telecoms, Health, and Entertainment sectors. Barni joined Paddy Power in 2001 as Director of Marketing for Paddy Power in Europe. He joined Sportsbet as a non-exec 2009, and as an executive in 2011, and served in commercial and marketing roles before becoming CEO in March 2018.

Married with three kids, Barni loves playing and coaching soccer and any other activity that keeps the kilos off.

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