Robert is the former CEO of SPC Global and is now the CEO of Pure Dairy. With 30 years industry experience, Robert is a key leader in Australian large scale FMCG manufacturing and distribution. Working with some of Australia’s largest manufacturing brands, Robert has demonstrable experience and success in innovation, leadership, strategy, brand growth and delivering profitable outcomes for business. Through his work with Simplot Australia Pty Ltd and Nestlé, he has built impressive business management skills and networks which now direct SPC Global’s successes.
Appointed as Chief Executive Officer of SPC Global in 2019, Robert has redefined SPC’s brand vision, launching a company wide rebrand, Better food for the future, in 2021. The realignment better reflected SPC’s global business strategy as they strive to demonstrate the value of high quality food and drink products as a driver for good health and wellbeing. Robert’s industry experience has influenced SPC Global’s Australian growth, as the brand prepares for global expansion, celebrating Australian manufacturing on the world stage.
Robert’s expertise and leadership was paramount as SPC unveiled the first COVID-19 mandatory vaccination program in Australia. The program garnered local and international attention and set a precedent for other national and global businesses to streamline a return to ‘COVID normal’ and encourage the uptake of vaccination status in Australia.
Passionate about ensuring accessible and secure food and drink products for Australians, Robert is dedicated to elevating the local manufacturing industry and future proofing Australia’s employment and economic security.