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Gerald is Bupa's Former APAC Chief Customer and Strategy Officer with accountability for the Bupa’s Customer Transformation ambition, Corporate Strategy and new ventures in Digital Healthcare. Bupa’s purpose is to help people live longer, healthier and happier lives and making a better world.

To achieve Bupa’s global ambition of becoming the world’s most customer centric healthcare organisation, Gerald is driving the APAC enterprise customer transformative agenda. In 2021, Gerald released a thought leadership paper on the Growth of Virtual Care Models across Australia and the APAC region. Gerald is the executive sponsor of BenefitPocket, Bupa’s platform for everyday preventative health, part of Bupa’s Blua digital health ecosystem play.

With more than 25 years of working experience across Oceania, APAC, USA, Europe and the Indian Ocean, Gerald spent 15 years as a management consultant in Growth, Innovation and Digital Customer transformation at IBM, Deloitte and EY. As a former private equity investor for a global institutional PE firm, Gerald spent 5 years actively building and managing a portfolio of 10+ businesses.

Gerald started his career as a Corporate Intrapreneur designing and launching an internet banking growth venture for a well-established Banking Group. Gerald is passionate about innovation that creates value for customers and preserving the health of our planet for future generations and its biodiversity.

We are advisors and strategists that are focussed on people, and their ongoing development and growth. We are all about building trust and focussing on long term success. We work with you, we embed our people with yours and share our skills every step of the way.
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